Articles : An Overview Report of the Thai Pet Market: Business Opportunities in Skincare for Dogs and Cats
27 May 2026
Thailand is fully entering the golden age of the Pet Economy
Contact Us!Driven by the trend of treating pets like family members, or Pet Humanization, the market for pet products and services is growing by leaps and bounds every year. This article presents the latest overview of the Thai pet market, focusing on the pet skincare product group — such as shampoos, moisturizers, and lotions for dogs and cats — covering market value, skin-health trends, business opportunities, and the purchasing behavior of Thai consumers.
The Thai pet market is large and continuously expanding. In 2024, the total pet market value was approximately 74.8 billion baht, growing 12.4% from 2023. The average growth rate from 2019 to 2024 was as high as 17.5% per year. It is projected that in 2025 the market value may surge to 92 billion baht, with a tendency to surpass 100 billion baht in 2026. Pet food ~60% | Equipment and supplies ~30% | Treatment and grooming services ~10% (highest growth).
Thailand has approximately 4.2 million households that keep dogs and 3.8 million households that keep cats. The SINK and DINK groups have turned to keeping dogs and cats like "children," spending an average of 10,000–20,000 baht per pet per year, with some reaching up to 50,000 baht. The cat market accounts for 63% of sales while dogs account for 31%. The value of the cat product market in 2024 was around 18 billion baht, growing ~18% per year.
Thais view pets as family members and are ready to spend on their health and well-being
Gen Y favors keeping cats in condos and is willing to spend heavily on quality supplies for cats
Skin- and coat-care products for pets are an opportunity for new entrepreneurs
As pets become "another child," Thais are placing more importance on skin and coat health than ever before.
Skin problems are common — itching, dry skin, dandruff, inflammation, ticks and fleas. Factors: hot and humid weather, life in air-conditioned rooms, skin losing moisture. Owners are seeking moisturizers and gentle-formula shampoos. Professional grooming services are gaining increasing interest, especially among cat lovers.
The pet skincare market in Thailand is still new and has few players, compared with pet food, which is fiercely competitive (a Red Ocean). Most products rely on imports, with high prices and limited choices — Neo Corporate launched LovliTails (2025) | Doggy Potion offers a 98% natural-formula shampoo | FDA and advertising requirements are not yet as strict as for human products, keeping online marketing costs lower.
BEARING — a veteran Thai brand, affordably priced at ~120-130 baht | Chain Guard — a tick-and-flea-removing shampoo at ~90-100 baht | O2 Nature — a Premium Rich natural formula | Mor Thai Tham Eng — Thai herbs to solve skin disease problems | Doggy Potion / Kitty Potion — 98% natural, no SLS/SLES | LovliTails — pH-balanced, from Neo Corporate | Imported: John Paul Pet, Earthbath, TropiClean, Malaseb, Virbac.
The pet market in Thailand is growing robustly. The skincare group for dogs and cats has become a rising-star segment that addresses skin and coat health. The market remains wide open, with opportunities for new players to build brands and grow alongside the Pet Wellness trend. Success requires understanding consumer insights, investing in innovation, quality testing, and marketing that genuinely connects with dog and cat lovers.
If you are interested in developing a pet skincare brand — shampoos, moisturizers, or grooming products for dogs and cats — NatureProf (OEM / ODM manufacturer) is ready to provide formula development, quality testing, and end-to-end manufacturing services. Contact our team of experts today.
Growing 12.4% from 2023, with an average growth rate of 17.5% per year from 2019 to 2024 (ttb analytics)
The market's main category, highly competitive (a Red Ocean)
Including cleaning/grooming products — the skincare opportunity lies in this category
A small share but the highest growth; veterinary treatment services grow more than 20% per year on average
Thai consumer behavior in choosing pet skincare products.
Reading the ingredient label thoroughly, choosing natural raw materials free of dangerous chemicals or allergens
Happy to pay extra for premium-grade or imported products recommended by veterinarians
Searching the internet, reading reviews, and checking "which brand is best" rankings before deciding
Shopee, Lazada, and online pet shops are highly popular for their convenience and frequent promotions
Some are loyal to brands that have proven effective; others are open to new brands, especially organic and vegan ones
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Ready to develop a pet skincare brand?
If you are interested in developing a pet skincare brand — shampoos, moisturizers, or grooming products for dogs and cats — NatureProf (OEM / ODM manufacturer) is ready to provide formula development, quality testing, and end-to-end manufacturing services. Contact our team of experts today.
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